Leidy Klotz is a behavioral scientist and engineering professor at the University of Virginia who studies how and why humans design. He has written for the Washington Post, Fast Company, Scientific American, and Harvard Business Review. He has also published his work in top journals such as Nature and Science and has been interviewed on Hidden Brain, Freakonomics, and The Atlantic’s How to Build a Happy Life. Klotz has advised clients ranging from the Departments of Energy and Homeland Security to CapitalOne and Amazon.