Martin Gonzalez

Martin Gonzalez

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Martin Gonzalez is the co-creator of Google’s Effective Founders Project and the co-author of The Bonfire Moment.

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Members
Most failures trace back to people problems. If you want long-term success, start with your team. Here’s how to build teams that will actually last and make an impact.
Book cover titled "The Bonfire Moment" with a diagonal gradient line, inspired by Bob Taylor’s collaborative spirit, and text: "Bring Your Team Together To Solve The Hardest Problems Startups Face" by Martin Gonzalez & Josh Yellin.
Tech legend Bob Taylor — a pioneer of the computing revolution — figured out the genius of framing two types of disagreement.
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8mins
“I've started to think about three puzzles we need to solve for as we bring these technologies into our organizations.”
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Startup success can often hinge on a key lesson derived from behavioral science ... and Jerry Seinfeld's "Night Guy vs. Morning Guy" routine.